Branding - Voscart

“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.”

While demographics and social trends may fluctuate over time, the need for preserving the memories from weddings is a universal concept that knows no borders.

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Branding is an essential part for your business to grow. Branding makes it visible.
Branding should be considered as part of any organization’s strategic development as it will have an impact on reputation. As a crucial part of organizational identity, branding should be unified across all departments. Consistency is an important part and requires rules on the use of color, logos and taglines. Failing to have a unified brand can lead to confusion in public perception.
Doing an audit of aspects of public-facing communication to search out rogue old logos, wrong colors or taglines could help develop a unified branding approach.When considering a new logo, color or any other aspect of branding, your company needs to understand how your existing brand is perceived. Oneway to do this is by directly asking yourself how you would describe the brand in three words. These can be grouped into related words and moods. Doing this kind of discovery research can identify any ways in which existing branding may be misaligned to public perception or failing to meet client expectations.
Even where existing branding is perceived in positive terms it may not align with future strategic goals. Therefore, reconsideration needs to be re-branding or developing more discipline about how the brand is used throughout your company.

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